Companies are failing to take advantage of the Internet to communicate their messages to the media in an approachable way.
If a company fails to provide interesting, up-to-date and comprehensive information in their online press office, journalists may simply ignore or be unaware of a company's market presence.
By deploying the JournalistPressLounge online media centre, customers have a far better chance of establishing awareness of what they do (and why they have something to say!) amongst their key target media.
As research shows, journalists are looking for content - whether it's the local paper, a trade publication, online media or even a national newspaper. The main benefits for companies include:
Improved media communications and awareness
Opportunity to open a dialogue with target media and build journalist relationships online
Better media contacts
Better management and control
Cost efficiencies derived from delivering press materials over the Internet
Extended brand awareness
Proof of innovation and transparency
Centralisation and commonality of media and marketing collaterals
WorldPressLoungeprovides customers with an intuitive, simple to use yet powerful content management system (CMS) with a variety of user-level options to upload information quickly and easily.
Press materials can be drafted, modified, deleted or uploaded in a matter of minutes. Most importantly, the system provides customers with the framework for all the information a journalist wants and encourages and supports relationship building with relevant media.
