Public Relations professionals understand the ubiquity and power of the web. The arrival of the Internet signalled a new and time-sensitive communications channel similar to the newswires but with more reach and content.
PRs realise that journalists use the Internet for research and that it represents another opportunity to communicate with journalists on a 24x7 basis. The online media centre offers PR companies the opportunity for:
Value added service for customers
Increased revenue opportunities
Timely delivery of media information
Central depository for press information and image library
User-level permissions provide management and control
Additional communications channel for media and customers
Complements traditional company website
Strengthens client relationships
Reduced administration
Improves accuracy
Competitive differentiator
Demonstrates innovation and globalisation
Whether you're an in-house PR or work in a consultancy, WorldPressLounge provides you with a sophisticated set of tools for your online press office.
It provides a framework for information that journalists understand and appreciate as well as a content management system that gives you the power to put the right information on the Internet and deliver it straight to the media.
Functionality includes a comprehensive set of statistics and reporting tools to give you a better understanding of which journalists are coming to your online press office and why.
